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Backlinks, also known as inbound links or incoming links, are hyperlinks that lead from one website to another. They play a crucial role in search engine optimization (SEO) and website visibility. Backlinks are a fundamental aspect of how search engines determine the authority, credibility, and relevance of a website's content. Here are some key points about backlinks: Linking Domains: Backlinks are not just about the number of links but also the quality and diversity of the domains that link to a website. A backlink from a highly reputable and relevant website carries more weight than multiple links from less authoritative sources. Anchor Text: The anchor text of a backlink is the visible, clickable text that users see. It's essential for SEO, as it provides context about the content it links to. Descriptive and relevant anchor text can improve a page's search engine ranking. Follow vs. Nofollow: Some backlinks are marked as "nofollow," which tells search engines not to pass on any SEO value from the linking page to the linked page. Follow links, on the other hand, do pass on SEO value. This distinction is important for SEO strategies. Natural vs. Unnatural Links: Natural backlinks are those that are created organically, typically when other websites link to your content because they find it valuable. Unnatural or spammy backlinks, on the other hand, are often created to manipulate search engine rankings and can lead to penalties.

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